Digital Experiential Training: What are my options?
Digital experiential training (DET) offers a powerful approach to workplace learning by combining digital scalability with immersive experiences. As organizations increasingly recognize the value of DET, the question arises: What are the options for obtaining DET content?
- Outsource: Many organizations opt to engage external agencies to create DET content. While outsourcing can provide access to specialized expertise and resources, it often comes with high costs and long lead times. Additionally, outsourced content may be less future proof as it can't be easily adapted as process or training needs change.
- Off the Shelf: Another option is to purchase ready-made DET content that is licensable. Off-the-shelf content offers convenience and can be deployed quickly. However, it does not always align sufficiently with an organization's specific needs for a particular use case.
- Self-Author: Creating DET content internally gives organizations full control over the development process. Self-authoring allows for greater content specificity and flexibility, as well as cost savings in the long run. However, it may require more upfront investment in developing internal capabilities to create this content.
For organizations serious about engaging in DET, investing in self-authoring is often the most strategic approach. Developing an internal capability to create DET content provides flexibility, affordability, and ensures that content aligns closely with organizational objectives and culture. While outsourcing and off-the-shelf options offer convenience, they may not provide the long-term sustainability and customization that self-authoring affords.
In summary, when considering options for obtaining DET content, it's essential to weigh the pros and cons of each approach. While outsourcing and off-the-shelf solutions may be suitable initially or in the short term, self-authoring emerges as the preferred choice for organizations seeking a long-term, customizable, and cost-effective solution to their training needs.